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      <image:title>Trouble Brewing: Making the case for Alchol Policy - TROUBLE BREWING</image:title>
      <image:caption>Making the Case for Alcohol Policy</image:caption>
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    <loc>https://troublebrewingreport.org/risks</loc>
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    <loc>https://troublebrewingreport.org/burden-and-imperative</loc>
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    <lastmod>2018-09-21</lastmod>
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    <loc>https://troublebrewingreport.org/the-alcohol-industry</loc>
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    <lastmod>2018-09-23</lastmod>
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      <image:title>The Alcohol Industry</image:title>
      <image:caption>Marketing beer to women in Taiwan.</image:caption>
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      <image:title>The Alcohol Industry - The industry says</image:title>
      <image:caption>Voluntary codes and guidelines and responsible alcohol campaigns can be used in place of regulatory policies.</image:caption>
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      <image:title>The Alcohol Industry - The science tells Us</image:title>
      <image:caption>Voluntary codes, guidelines and responsible use campaigns are insufficient and not a substitute for legally enforceable measures.</image:caption>
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      <image:title>The Alcohol Industry</image:title>
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      <image:title>The Alcohol Industry</image:title>
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      <image:title>The Alcohol Industry</image:title>
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      <image:caption>It uses marketing and advertising to encourage brand loyalty.</image:caption>
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      <image:title>The Alcohol Industry</image:title>
      <image:caption>Alcohol may have an even more negative effect on women's health.</image:caption>
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      <image:title>The Alcohol Industry - The science tells us</image:title>
      <image:caption>Alcohol advertisements stimulate and encourage alcohol consumption, and attract new customers by targeting two groups in particular—women and young people.</image:caption>
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      <image:title>The Alcohol Industry - The Industry says</image:title>
      <image:caption>Alcohol problems can be solved only when all parties work together.</image:caption>
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      <image:title>The Alcohol Industry - The science tells us</image:title>
      <image:caption>Cooperation with the alcohol industry takes the focus off the most effective interventions.</image:caption>
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      <image:title>The Alcohol Industry</image:title>
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      <image:title>The Alcohol Industry</image:title>
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      <image:title>The Alcohol Industry</image:title>
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      <image:title>The Alcohol Industry</image:title>
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    <loc>https://troublebrewingreport.org/call-to-action</loc>
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    <lastmod>2018-09-21</lastmod>
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      <image:title>Call to Action</image:title>
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    <loc>https://troublebrewingreport.org/alcohol-policy-highlights</loc>
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    <lastmod>2018-09-23</lastmod>
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      <image:title>Alcohol Policy Highlights</image:title>
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      <image:title>Alcohol Policy Highlights - France</image:title>
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      <image:title>Alcohol Policy Highlights</image:title>
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      <image:title>Alcohol Policy Highlights</image:title>
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      <image:title>Alcohol Policy Highlights</image:title>
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      <image:title>Alcohol Policy Highlights</image:title>
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      <image:title>Alcohol Policy Highlights</image:title>
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  <url>
    <loc>https://troublebrewingreport.org/need-for-policy</loc>
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    <lastmod>2018-09-25</lastmod>
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      <image:title>Need for Policy - Evidence</image:title>
      <image:caption>Numerous research studies from many countries have shown links between the number of outlets allowed to sell alcohol and the number of hours they are open, on the one hand, and incidents of violence, alcohol-related traffic injuries, self-reported injuries and suicide, sexually transmitted infections and child abuse, on the other. [20] In Germany, studies found that regulating the hours alcohol is sold has the potential to prevent 54,000 injuries a year. [17] In the United States, states that increased the legal alcohol consumption age to 21 saw a 16 percent median decline in motor vehicle crashes. [18] In Brazil, closing bars at 11 p.m., rather than permitting them to remain open for 24 hours, led to a 44 percent drop in homicides. [69]</image:caption>
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      <image:title>Need for Policy - Evidence</image:title>
      <image:caption>Studies show that tax increases influence purchase and consumption patterns across age groups and populations, delaying initiation of alcohol use, reducing consumption and harm, and raising revenue.[64] Alcohol taxes have been shown to reduce liver disease mortality among the heaviest users, while also reducing alcohol-related traffic deaths among youth.[15] In Chile, an increase in alcohol taxes reduced use overall, including among adolescents, while raising resources for the government. Minimum pricing policies in both high and lower-income countries reduce consumption and alcohol-related harms.[64] Increasing the price of alcohol has not only been shown to reduce alcohol harms. The positive results are also quantifiable—for example, a 10 percent increase in the average minimum price of all alcoholic beverages was associated with a 32 percent reduction in alcohol-attributable deaths in British Columbia, Canada. [17, 65-67].</image:caption>
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      <image:title>Need for Policy</image:title>
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      <image:title>Need for Policy</image:title>
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      <image:title>Need for Policy - Challenges</image:title>
      <image:caption>Where alcohol excise taxes are in place, they are generally set as revenue generators only, too low to affect consumption. Moreover, they often fail to keep up with inflation, thereby allowing alcohol to become more affordable over time. As with tobacco taxes, governments are often reluctant to increase alcohol prices and taxes, citing concerns about increased smuggling or the substitution of illicit alcohol. These concerns are often used by the alcohol industry—just as they are by the tobacco industry.[68] Countermeasures and provisions to reduce smuggling and the use of illicit alcohol must be part of any plan to increase taxes. Increased law enforcement, prosecution, strong penalties and harmonized tax increases across regions can be effective.[15, 17] Smuggling and illicit alcohol production need to be addressed, but neither should be allowed to derail tax increases. Moreover, tax revenue should be used to counter tax avoidance and illicit alcohol, as well as to support public health initiatives that mitigate alcohol-related harm.</image:caption>
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      <image:title>Need for Policy</image:title>
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      <image:title>Need for Policy - Challenges</image:title>
      <image:caption>The alcohol industry markets and advertises alcohol through a broad range of channels, many of which are completely unregulated.</image:caption>
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      <image:title>Need for Policy - Challenges</image:title>
      <image:caption>While research demonstrates the effectiveness of regulating access to alcohol, trends indicate that alcohol consumption is expanding in precisely those countries that lack the regulatory and enforcement capacities to restrict harmful use.[1] Informal alcohol production is a major source of consumption in Africa and among low-income countries globally. Moreover, such unregulated production, while generating income for poor populations, risks generating products with toxic adulterants and often contributes to substantial occupational health risks and environmental contamination. Efforts to regulate informal production and sales need to be implemented carefully so as not to be influenced by the interests of the corporatized alcohol industry.</image:caption>
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      <image:title>Need for Policy - Evidence</image:title>
      <image:caption>Exposure to alcohol advertisements increases the likelihood that young people who do not use alcohol will begin to do so and increases the volume, frequency and risky alcohol use among young people who already consume alcohol.[1, 20] For heavy users and those with alcohol dependency, advertisements also increase cravings or the urge to consume alcohol. [17, 63]</image:caption>
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    <lastmod>2018-09-11</lastmod>
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      <image:title>Messaging for Alcohol Links - Burden and Imperative</image:title>
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      <image:title>Messaging for Alcohol Links - The Alcohol Industry</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b5b38c7266c0794ab2dd47f/1536676578616-M2KF61IP66Y2MG25BSRC/call01_landscape_test.jpg</image:loc>
      <image:title>Messaging for Alcohol Links - Call to Action</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/key-messages</loc>
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    <priority>0.75</priority>
    <lastmod>2018-09-23</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/lessons-from-tobacco1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-23</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/introduction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-23</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/finding-allies-growing-the-movement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-23</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/glossary</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-21</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/tools-and-resources</loc>
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    <priority>0.75</priority>
    <lastmod>2018-08-02</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/test-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-06</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/alcohol-industry-quotes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b5b38c7266c0794ab2dd47f/1536261952337-47QVLSETYPP83QQ7JTLL/Gold_Bg.png</image:loc>
      <image:title>Alcohol Industry Quotes</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/references</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-21</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/acknowledgements</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b5b38c7266c0794ab2dd47f/1537538309446-UUU13XBV7LYEJDNSUQK7/iogt_white_transparent.png</image:loc>
      <image:title>Acknowledgements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b5b38c7266c0794ab2dd47f/1537538299563-GB7NHIRHGDB32X05WUHQ/vs_blue_transparent.png</image:loc>
      <image:title>Acknowledgements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b5b38c7266c0794ab2dd47f/1537538313614-9F9VS9ZSE2X4NZJFD2G3/gapa_white.png</image:loc>
      <image:title>Acknowledgements</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b5b38c7266c0794ab2dd47f/1537538305176-EQPF5DHDPUM2AW6YQM8K/ncda_logo_white.png</image:loc>
      <image:title>Acknowledgements</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/contact-impact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-08</lastmod>
  </url>
  <url>
    <loc>https://troublebrewingreport.org/new-report</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b5b38c7266c0794ab2dd47f/6fb55c91-3813-4d1e-ac57-ea1d29a50d94/Vital-Strategies-Alcohol-Policy-Trouble-Brewing_Second-edition.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

