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Who to Engage Tailored Messages
1. Civil society: International, national and local NGOs Alcohol use is a growing problem globally with an enormous health, social and economic burden and must be high on the priority agenda. National, international, and sub-regional organizations should advocate for governments to enact comprehensive plans of action and implement evidence-based strategies to reduce the harmful use of alcohol.
2. Government and elected officials The prevention and reduction of the harmful use of alcohol provides an important opportunity for improving health and social wellbeing, nationally and globally, including UN Sustainable Development Goals. Governments should recognize the scope of alcohol’s harms nationally and enact evidence-based public health policies that protect the health of their citizens, reduce the burden of related disease and disability and address the social and economic problems associated with alcohol. Governments should regulate alcohol price, availability and marketing, to reduce harmful use and avoid the targeting of children.
3. Health professionals: Physicians, public and mental health practitioners, substance use counselors Alcohol policy improves the health of individuals and populations. In addition to providing screening, preventive services and brief interventions, health professionals can be powerful advocates for prevention policies.
4. Public safety: Police, justice, road safety, fire officials and emergency responders Alcohol policy reduces crashes, injuries, interpersonal violence and death By enforcing and championing policies to limit drink driving, and supporting alcohol policy best buys, public safety officials can reduce the negative consequences of alcohol intoxication and reduce alcohol-related violence, injuries and road deaths.
5. Educators Education about the harms of alcohol and an understanding of industry tactics is key to its control. Education and policy should be based on independent, evidence-based material, free from conflicts of interest. Educators are often “first responders” in discovering children suffering from parental alcohol problems and have a crucial role to play in prevention and early interventions of abuse. Despite the existence of substantial evidence about the burden and harms of alcohol, there is a desperate need to raise awareness and educate the public. Information that increases knowledge can change attitudes and behaviors related to harmful use.
6. Community partners: Women’s, parent’s and religious groups Alcohol policy requires community leadership, action, communication and commitment. Joint efforts to prevent alcohol harm make communities more inclusive and resilient. There is an urgent need for leaders to champion alcohol policy across communities, in order to support local initiatives that seek to prevent and reduce the harmful use of alcohol.
7. Economic Development: Tax, trade and employment officials Alcohol policy is good for employment, productivity and a country’s GDP. Whether young people trying alcohol for the first time or heavy users in middle age, consumers are sensitive to the price of alcohol. Fiscal policies, such as taxes on alcohol, reduce the economic cost of alcohol-related harm to society and increase economic productivity. Revenue can be used for public health purposes.